IAS' Customer Relationship Management System (CRM) enables your customers to inquire about a multitude of topics through customizable forms. The system saves submitted information to a database and automatically routes it to the appropriate party. The system can track CRM events and generate reports based on various criteria such as:
- Performance (time to address, time to respond, average times per respondent, etc)
- Event type (lead inquiries, complaints, etc)
- Day
- Date range
- Individual staff members or departments
Management or administrators can review or edit responses before they are sent and can easily add and maintain CRM users, defining their roles and level of access to information.