Case Study

Bally's Hotels

Project Scope

Develop a Web based room reservation system for Bally's Hotels, integrate with all 22 ParkPlace Entertainment properties and link to realtime information on legacy database. Provide Web site/database hosting as well as e-mail marketing and corporate e-mail services for all ParkPlace properties.

Explore this IAS-developed website at: http://www.BallysLasVegas.com

Ann Arbor, MI Voice: 734.668.8752 Fax: 734.668.7274